Every year on 21st February, tourist guides around the world come together to celebrate International Tourist Guide Day (ITGD), honouring their profession and its vital role in society. The 2025 theme, “Tourist Guides as Peace Ambassadors,” highlights the unique contribution of guides in fostering understanding, inclusion, and harmony among cultures.
“As tourist guides, we don’t just share knowledge—we build bridges between people, cultures, and histories,” says Sebastian Frankenberger, President of the World Federation of Tourist Guide Associations (WFTGA). “True peace begins with dialogue, understanding, and respect, and we play a key role in promoting these values every day.”